iNX Commercial Cleaning, a growing commercial janitorial franchise, partnered with Sirotin Ventures to develop comprehensive strategic communications, including franchise opportunity materials, content marketing strategy, and nurture campaigns to support their expansion initiatives and differentiate their business model in the competitive facility services market. Serving as their Fractional CMO, Sirotin Ventures created 50+ strategic content assets including franchise recruitment materials, a 24-month content calendar, multi-touch nurture campaigns, and territory expansion messaging that positioned iNX as a leader in commercial cleaning services while enabling complete territory expansion across their franchise network.