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Planet · Integrated Payment Solutions

ClientPlanetSectorFintech & PaymentsYear2024

Planet, London-headquartered, processes 1.2 billion-plus transactions a year across 120-plus markets. Sirotin Ventures researches and ghostwrites for five of its C-suite leaders.

Problem

Five executives, in their own voices, on one strategy

Planet sells payment infrastructure to enterprise retail and hospitality. Five of its C-suite leaders wanted to publish regularly on payments, cloud property-management systems (PMS), sustainability and technology. Each needed articles that sounded like them and held up technically, within one company strategy rather than five.

One company strategyExecExecExecExecExecPaymentsCloud PMSSustainabilityTechnology

Researching and writing 25+ articles for five Planet executives.

What we did

Quarterly strategy, payments research, ghostwriting

Sirotin Ventures sets a quarterly content strategy, researches payments trends and ghostwrites the articles for each executive. Topics are assigned so the five voices cover different ground within the shared strategy. At peak the programme delivered six to eight articles a month. The partnership is ongoing.

Quarterly content strategy1 of 4
25+Executive articles delivered
6–8Articles per month at peak
Result

More than 25 articles published across payments, cloud PMS, sustainability and technology, at six to eight a month at peak. Article count is an output; readership and influence are not measured here.

“In a world where AI can generate words in seconds, truly great writing still stands out. That’s what Angelica does. She has an incredible ability to turn ideas into copy that connects emotionally, grabs attention, and sticks in your memory.”

Geoff Pagel · Head of Content, Planet
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