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Articles on strategic communications, brand voice and working with AI.

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The newest article from Angelica Sirotin.

A proofreading mark: the phrase “what it does” struck through and replaced with “who needs to act.”

October 5, 2026

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Defense & Space

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6 min read

How Sirotin Ventures Developed VALUE GAP™ for Space Rising, an Arizona-Based Market-Building Operator for the Space Economy

A five-step method for turning technical work into a business case an investor, customer or partner can act on, and how we built it for Space Rising.

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A proofreading mark: the word “eliminates” struck through and replaced with “helps reduce” in the phrase “manual work.”

Oct 5, 2026

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Strategic Communications

Build Investor Confidence and Market Visibility With AI-Augmented Strategic Communications

AI speeds up the research and drafting. A person still decides what each piece argues and checks every claim. How that works, with two client engagements.

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A proofreading mark: the phrase “Complete visibility” struck through and replaced with “unanswered requests, named owners.”

Oct 4, 2026

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Brand Voice

How to Build a Brand Voice That Sounds Like You

Generic website copy isn’t fixed by a warmer tone. Before-and-after examples of building a voice from the decision your buyer has to make.

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angelica@sirotinventures.com

angelica@sirotinventures.com

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