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The Art of Communicating Value 101
92 slides · Workshop deck · April 28, 2026 · Arizona Space Congress
How to communicate value in a way that wins support, secures funding and helps you retain and win clients. The deck from our debut workshop at the inaugural ARIZONA SPACE Congress, hosted by the Defense Innovation OnRamp Hub: Arizona with Space Rising. Value is not a feature list: it is their pain, your solution and how clearly you connect the two.
Free download, no email needed. The full 48-minute recording is below.
Watch the recording >
The full workshop, recorded at the Arizona Space Congress pre-congress program. 48 minutes.
What’s inside >
Value = their pain + your solution + how clearly you connect the two.
What value actually means, and why good ideas still get passed on.
The five-question framework: who, what problem, why now, what they need to hear, can they repeat it.
Your three audiences: investors, customers and program leaders, and the same product pitched three ways.
Worked examples from space and defense founders in the room.
A messaging-framework worksheet you can fill in as you go.
