Multicultural Media Network
An award-winning research whitepaper – Culture Decoded: How Hispanic Gen Z Redefines Authentic Brand Engagement – researched, written, and wireframed end to end.
year >
industry >
Multicultural Media & Research
problem >
LatiNation commissioned a landmark study with ThinkNow – 400 Hispanic Gen Z participants – and needed the findings turned into a flagship whitepaper that advertisers would read, cite, and buy against.
what we did >
Interviewed LatiNation executives, translated the quantitative findings into a clear and compelling narrative, wrote the full whitepaper, built the source apparatus, and wireframed every page for designer handoff.
result >
The Culture Decoded study won the 2026 HMC Strategic Excellence Award for Impactful Multicultural Research – beating significantly larger companies to the category win.
.
01
1st
2026 HMC Strategic Excellence Award – Impactful Multicultural Research
.
02
Top 3
Finalist alongside Lopez Negrete and Collage Group
Named a top-three finalist alongside industry leaders Lopez Negrete and Collage Group before taking home the award.
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